{"id":80,"date":"2026-01-19T23:05:11","date_gmt":"2026-01-19T23:05:11","guid":{"rendered":"https:\/\/ryancv-demo.bslthemes.com\/?post_type=portfolio&#038;p=80"},"modified":"2026-01-28T15:53:43","modified_gmt":"2026-01-28T15:53:43","slug":"gestion-et-developpement-des-reseaux-sociaux-four-grand-mere","status":"publish","type":"portfolio","link":"https:\/\/allanderou.fr\/?portfolio=gestion-et-developpement-des-reseaux-sociaux-four-grand-mere","title":{"rendered":"Gestion et d\u00e9veloppement des r\u00e9seaux sociaux &#8211; Four Grand-M\u00e8re"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"80\" class=\"elementor elementor-80\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34cf8a7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"34cf8a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e66280b\" data-id=\"e66280b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c0f949 elementor-widget elementor-widget-video\" data-id=\"9c0f949\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/allanderou.fr\/wp-content\/uploads\/2020\/04\/Design-sans-titre-8.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50aecf7 elementor-widget elementor-widget-spacer\" data-id=\"50aecf7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c598437 elementor-widget elementor-widget-text-editor\" data-id=\"c598437\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"151\" data-end=\"166\"><span style=\"color: #78cc6d;\">Entreprise<\/span><\/h3><p data-start=\"168\" data-end=\"362\"><strong data-start=\"168\" data-end=\"187\">Four Grand-M\u00e8re<\/strong> : Entreprise fran\u00e7aise sp\u00e9cialis\u00e9e dans la fabrication et la vente de fours \u00e0 bois, destin\u00e9e aux particuliers et aux professionnels.<\/p><h3 data-start=\"369\" data-end=\"391\"><span style=\"color: #78cc6d;\">Contexte &amp; enjeux<\/span><\/h3><p data-start=\"393\" data-end=\"654\">\u00c0 mon arriv\u00e9e dans l&#8217;entreprise, Four Grand-M\u00e8re ne disposait d\u2019<strong>aucun d\u00e9partement marketing structur\u00e9 ni de strat\u00e9gie digitale existante<\/strong>.<br data-start=\"521\" data-end=\"524\" \/>La pr\u00e9sence de la marque sur <strong>les r\u00e9seaux sociaux \u00e9tait peu d\u00e9velopp\u00e9e<\/strong>, sans ligne \u00e9ditoriale d\u00e9finie ni r\u00e9gularit\u00e9 de publication.<\/p><p data-start=\"656\" data-end=\"852\">Le manque de ressources internes d\u00e9di\u00e9es \u00e0 la cr\u00e9ation de contenus repr\u00e9sentait un frein \u00e0 la valorisation du savoir-faire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce2680 elementor-widget elementor-widget-image\" data-id=\"5ce2680\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23-768x509.png\" class=\"attachment-medium_large size-medium_large wp-image-2796\" alt=\"\" srcset=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23-768x509.png 768w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23-300x199.png 300w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23-1024x678.png 1024w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23-1536x1018.png 1536w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23-184x122.png 184w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23-1200x795.png 1200w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23-1440x956.png 1440w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-23.png 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca526e elementor-widget elementor-widget-spacer\" data-id=\"8ca526e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc8244 elementor-widget elementor-widget-text-editor\" data-id=\"bdc8244\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"854\" data-end=\"898\">Les principaux enjeux du projet \u00e9taient de :<\/p><ul data-start=\"900\" data-end=\"1216\"><li data-start=\"900\" data-end=\"973\"><p data-start=\"902\" data-end=\"973\"><strong>D\u00e9velopper la pr\u00e9sence digitale<\/strong> de la marque sur les r\u00e9seaux sociaux.<\/p><\/li><li data-start=\"974\" data-end=\"1067\"><p data-start=\"976\" data-end=\"1067\"><strong>Structurer une communication coh\u00e9rente<\/strong> avec l\u2019identit\u00e9 et les valeurs de Four Grand-M\u00e8re.<\/p><\/li><li data-start=\"1068\" data-end=\"1140\"><p data-start=\"1070\" data-end=\"1140\"><strong>Cr\u00e9er du lien avec la communaut\u00e9<\/strong> et r\u00e9pondre aux demandes prospects.<\/p><\/li><li data-start=\"1141\" data-end=\"1216\"><p data-start=\"1143\" data-end=\"1216\"><strong>Valoriser le savoir-faire<\/strong> et de l&#8217;entreprise.<\/p><\/li><\/ul><p>La d\u00e9veloppement des r\u00e9seaux sociaux repr\u00e9sentait\u00a0une opportunit\u00e9 strat\u00e9gique pour poser les bases d\u2019une communication digitale authentique, diff\u00e9renciante et durable.<\/p><h3 data-start=\"1364\" data-end=\"1388\"><span style=\"color: #78cc6d;\">Objectifs du projet<\/span><\/h3><ul data-start=\"1390\" data-end=\"1739\"><li data-start=\"1390\" data-end=\"1453\"><p data-start=\"1392\" data-end=\"1453\">Cr\u00e9er une strat\u00e9gie social media compl\u00e8te \u00e0 partir de z\u00e9ro.<\/p><\/li><li data-start=\"1454\" data-end=\"1539\"><p data-start=\"1456\" data-end=\"1539\">Structurer et professionnaliser la pr\u00e9sence de la marque sur les r\u00e9seaux sociaux.<\/p><\/li><li data-start=\"1540\" data-end=\"1599\"><p data-start=\"1542\" data-end=\"1599\">D\u00e9velopper l\u2019engagement et la relation client en ligne.<\/p><\/li><li data-start=\"1600\" data-end=\"1668\"><p data-start=\"1602\" data-end=\"1668\">Valoriser l\u2019identit\u00e9, les produits et le savoir-faire.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a76fd68 elementor-widget elementor-widget-text-editor\" data-id=\"a76fd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1746\" data-end=\"1766\"><span style=\"color: #78cc6d;\">R\u00f4le &amp; missions<\/span><\/h3><h4 data-start=\"1768\" data-end=\"1803\">1 &#8211; Analyse &amp; cadrage strat\u00e9gique<\/h4><p data-start=\"192\" data-end=\"289\">Avant toute cr\u00e9ation de contenu, un <strong>travail d\u2019analyse<\/strong> a \u00e9t\u00e9 men\u00e9 afin de poser des bases solides.<\/p><p data-start=\"291\" data-end=\"579\">L\u2019\u00e9tude de la base clients et des abonn\u00e9s existants a permis de <strong>mieux comprendre les profils, les attentes et les comportements de la communaut\u00e9<\/strong>. Cette phase d\u2019observation a servi \u00e0 identifier ce qui engage r\u00e9ellement, ce qui fait sens pour la marque et ce qui m\u00e9rite d\u2019\u00eatre mis en avant.<\/p><p data-start=\"581\" data-end=\"677\">Sur cette base, la strat\u00e9gie de contenu a \u00e9t\u00e9 cadr\u00e9e pour assurer un alignement coh\u00e9rent entre :<\/p><ul data-start=\"678\" data-end=\"757\"><li data-start=\"678\" data-end=\"698\"><p data-start=\"680\" data-end=\"698\">l\u2019image de marque,<\/p><\/li><li data-start=\"699\" data-end=\"725\"><p data-start=\"701\" data-end=\"725\">les valeurs artisanales,<\/p><\/li><li data-start=\"726\" data-end=\"757\"><p data-start=\"728\" data-end=\"757\">et les objectifs commerciaux.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a566c37 elementor-widget elementor-widget-text-editor\" data-id=\"a566c37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"2056\" data-end=\"2102\">2 &#8211; \u00c9laboration de la strat\u00e9gie social media<\/h4><p data-start=\"169\" data-end=\"388\">\u00c0 partir des enseignements tir\u00e9s de la phase d\u2019analyse, une <strong>strat\u00e9gie social media compl\u00e8te a \u00e9t\u00e9 con\u00e7ue et structur\u00e9e<\/strong> afin de donner une direction claire et coh\u00e9rente \u00e0 la pr\u00e9sence de la marque sur les r\u00e9seaux sociaux.<\/p><p data-start=\"390\" data-end=\"475\">Les axes de communication ont \u00e9t\u00e9 d\u00e9finis autour de contenus \u00e0 forte valeur ajout\u00e9e :<\/p><ul data-start=\"476\" data-end=\"614\"><li data-start=\"476\" data-end=\"508\"><p data-start=\"478\" data-end=\"508\">la mise en avant des produits,<\/p><\/li><li data-start=\"509\" data-end=\"549\"><p data-start=\"511\" data-end=\"549\">le partage de conseils et de recettes,<\/p><\/li><li data-start=\"550\" data-end=\"614\"><p data-start=\"552\" data-end=\"614\">la valorisation des savoir-faire et de l\u2019expertise artisanale.<\/p><\/li><\/ul><p data-start=\"616\" data-end=\"829\">Cette strat\u00e9gie s\u2019est concr\u00e9tis\u00e9e par <strong>la mise en place d\u2019un calendrier \u00e9ditorial structur\u00e9<\/strong>, permettant de planifier les publications, d\u2019assurer la coh\u00e9rence des messages et de garantir une r\u00e9gularit\u00e9 de diffusion.<\/p><p data-start=\"831\" data-end=\"1020\">Enfin, la programmation des contenus a permis d\u2019optimiser la diffusion sur l\u2019ensemble des r\u00e9seaux sociaux, en assurant une pr\u00e9sence constante, lisible et align\u00e9e avec les objectifs d\u00e9finis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db42edb elementor-widget elementor-widget-text-editor\" data-id=\"db42edb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"2470\" data-end=\"2509\">3 &#8211; Cr\u00e9ation &amp; production de contenus<\/h4><p data-start=\"153\" data-end=\"350\">La cr\u00e9ation de contenus a \u00e9t\u00e9 r\u00e9alis\u00e9e en tenant compte de ressources limit\u00e9es, avec une approche cr\u00e9ative afin de maximiser l\u2019impact visuel sans compromettre la coh\u00e9rence de marque.<\/p><p data-start=\"352\" data-end=\"547\">Les visuels ont \u00e9t\u00e9 con\u00e7us \u00e0 l\u2019aide de <strong data-start=\"391\" data-end=\"404\">Photoshop<\/strong>, tandis que les contenus vid\u00e9o ont \u00e9t\u00e9 mont\u00e9s via <strong data-start=\"455\" data-end=\"471\">Premiere Pro<\/strong>, permettant de produire des formats adapt\u00e9s aux diff\u00e9rents r\u00e9seaux sociaux.<\/p><p data-start=\"727\" data-end=\"921\">L\u2019objectif \u00e9tait de proposer des contenus authentiques et immersifs, capables de valoriser le savoir-faire, de renforcer l\u2019image de marque et de cr\u00e9er une v\u00e9ritable proximit\u00e9 avec la communaut\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be51738 elementor-widget elementor-widget-image\" data-id=\"be51738\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22-768x509.png\" class=\"attachment-medium_large size-medium_large wp-image-2795\" alt=\"\" srcset=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22-768x509.png 768w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22-300x199.png 300w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22-1024x678.png 1024w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22-1536x1018.png 1536w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22-184x122.png 184w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22-1200x795.png 1200w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22-1440x956.png 1440w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Design-sans-titre-22.png 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e94944 elementor-widget elementor-widget-spacer\" data-id=\"7e94944\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1253fce elementor-widget elementor-widget-text-editor\" data-id=\"1253fce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"2933\" data-end=\"2981\">4 &#8211; Gestion op\u00e9rationnelle des r\u00e9seaux sociaux<\/h4><p data-start=\"174\" data-end=\"295\">La gestion des r\u00e9seaux sociaux a \u00e9t\u00e9 assur\u00e9e au quotidien afin de maintenir une pr\u00e9sence active, coh\u00e9rente et engageante.<\/p><p data-start=\"297\" data-end=\"657\">Cela a impliqu\u00e9 la publication r\u00e9guli\u00e8re des contenus ainsi que l\u2019animation des diff\u00e9rentes plateformes, avec une attention particuli\u00e8re port\u00e9e \u00e0 la relation communautaire. Les messages priv\u00e9s et les commentaires ont \u00e9t\u00e9 trait\u00e9s de mani\u00e8re r\u00e9active, permettant de qualifier les demandes, d\u2019identifier les prospects et de r\u00e9pondre aux attentes de la communaut\u00e9.<\/p><p data-start=\"659\" data-end=\"810\">L\u2019objectif \u00e9tait de maintenir un lien direct, humain et personnalis\u00e9 avec les abonn\u00e9s, en coh\u00e9rence avec les valeurs et le positionnement de la marque.<\/p><p data-start=\"812\" data-end=\"1057\">Un suivi mensuel des performances (engagement, port\u00e9e, \u00e9volution de la communaut\u00e9) a \u00e9galement \u00e9t\u00e9 mis en place afin d\u2019analyser les r\u00e9sultats, d\u2019identifier les leviers d\u2019optimisation et d\u2019ajuster en continu la strat\u00e9gie et les contenus diffus\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acaa4e0 elementor-widget elementor-widget-text-editor\" data-id=\"acaa4e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"3288\" data-end=\"3327\">5 &#8211; Activation de la communaut\u00e9 &amp; UGC<\/h4><p data-start=\"163\" data-end=\"354\">Afin de renforcer l\u2019authenticit\u00e9 de la communication, une strat\u00e9gie d\u00e9di\u00e9e \u00e0 l\u2019activation de la communaut\u00e9 et \u00e0 la collecte de contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs (UGC) a \u00e9t\u00e9 mise en place.<\/p><p data-start=\"356\" data-end=\"694\">Cette d\u00e9marche a consist\u00e9 \u00e0 solliciter les clients pour recueillir des photos et des contenus mettant en situation l\u2019utilisation des fours, puis \u00e0 les valoriser directement sur les r\u00e9seaux sociaux. La mise en avant des clients a permis de replacer l\u2019utilisateur au c\u0153ur de la communication et de cr\u00e9er un lien de proximit\u00e9 avec la marque.<\/p><p data-start=\"696\" data-end=\"942\">Les objectifs \u00e9taient multiples : renforcer l\u2019authenticit\u00e9 des contenus diffus\u00e9s, encourager l\u2019engagement communautaire et enrichir durablement la production de contenus avec des formats cr\u00e9dibles et align\u00e9s avec l\u2019identit\u00e9 de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6c4d6 elementor-widget elementor-widget-image\" data-id=\"0b6c4d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"848\" src=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2020\/04\/Design-sans-titre-17-e1768861805515-768x848.png\" class=\"attachment-medium_large size-medium_large wp-image-2705\" alt=\"\" srcset=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2020\/04\/Design-sans-titre-17-e1768861805515-768x848.png 768w, https:\/\/allanderou.fr\/wp-content\/uploads\/2020\/04\/Design-sans-titre-17-e1768861805515-272x300.png 272w, https:\/\/allanderou.fr\/wp-content\/uploads\/2020\/04\/Design-sans-titre-17-e1768861805515-927x1024.png 927w, https:\/\/allanderou.fr\/wp-content\/uploads\/2020\/04\/Design-sans-titre-17-e1768861805515-184x203.png 184w, https:\/\/allanderou.fr\/wp-content\/uploads\/2020\/04\/Design-sans-titre-17-e1768861805515.png 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fd08f elementor-widget elementor-widget-spacer\" data-id=\"d1fd08f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99658c7 elementor-widget elementor-widget-text-editor\" data-id=\"99658c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"3685\" data-end=\"3721\"><span style=\"color: #78cc6d;\">Outils &amp; comp\u00e9tences mobilis\u00e9es<\/span><\/h3><ul data-start=\"3723\" data-end=\"3949\"><li data-start=\"3723\" data-end=\"3750\"><p data-start=\"3725\" data-end=\"3750\">Strat\u00e9gie social media.<\/p><\/li><li data-start=\"3751\" data-end=\"3776\"><p data-start=\"3753\" data-end=\"3776\">Community management.<\/p><\/li><li data-start=\"3777\" data-end=\"3822\"><p data-start=\"3779\" data-end=\"3822\">Analyse de communaut\u00e9 et de performances.<\/p><\/li><li data-start=\"3823\" data-end=\"3856\"><p data-start=\"3825\" data-end=\"3856\">Cr\u00e9ation de contenus visuels (Photoshop, Premiere Pro, Canva).<\/p><\/li><\/ul><h3 data-start=\"3956\" data-end=\"3969\"><span style=\"color: #78cc6d;\">R\u00e9sultat<\/span><\/h3><p data-start=\"3971\" data-end=\"4264\">Une pr\u00e9sence social media structur\u00e9e et coh\u00e9rente, align\u00e9e avec l\u2019identit\u00e9 de Four Grand-M\u00e8re a permis de renforcer la visibilit\u00e9 digitale de la marque, de cr\u00e9er un lien direct avec la communaut\u00e9 et de poser des bases solides pour une communication digitale durable et \u00e9volutive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2720,"menu_order":0,"template":"","portfolio_categories":[21,24,14],"portfolio_tags":[13,18,20],"class_list":["post-80","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_categories-campagnesmarketing","portfolio_categories-contentmarket","portfolio_categories-stratmarket","portfolio_tags-campagnes-marketing","portfolio_tags-marketing-de-contenu","portfolio_tags-strategie-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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