{"id":2766,"date":"2026-01-21T15:11:40","date_gmt":"2026-01-21T15:11:40","guid":{"rendered":"https:\/\/allanderou.fr\/?post_type=portfolio&#038;p=2766"},"modified":"2026-01-28T15:53:47","modified_gmt":"2026-01-28T15:53:47","slug":"creation-dune-identite-graphique-et-visuelle-voirin-services","status":"publish","type":"portfolio","link":"https:\/\/allanderou.fr\/?portfolio=creation-dune-identite-graphique-et-visuelle-voirin-services","title":{"rendered":"Cr\u00e9ation d&#8217;une identit\u00e9 graphique et visuelle &#8211; Voirin Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2766\" class=\"elementor elementor-2766\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0f4ca6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a0f4ca6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dcd62d\" data-id=\"4dcd62d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcf39d0 elementor-widget elementor-widget-image\" data-id=\"bcf39d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3-768x509.png\" class=\"attachment-medium_large size-medium_large wp-image-2820\" alt=\"\" srcset=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3-768x509.png 768w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3-300x199.png 300w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3-1024x678.png 1024w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3-1536x1018.png 1536w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3-184x122.png 184w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3-1200x795.png 1200w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3-1440x956.png 1440w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-3.png 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4858d09 elementor-widget elementor-widget-spacer\" data-id=\"4858d09\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85343f0 elementor-widget elementor-widget-text-editor\" data-id=\"85343f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"165\" data-end=\"180\"><span style=\"color: #78cc6d;\">Entreprise<\/span><\/h3><p data-start=\"182\" data-end=\"381\"><strong data-start=\"425\" data-end=\"444\">Voirin Services<\/strong> est une entreprise de services sp\u00e9cialis\u00e9e dans l\u2019accompagnement <strong data-start=\"510\" data-end=\"527\">administratif<\/strong>, <strong data-start=\"529\" data-end=\"542\">num\u00e9rique<\/strong> et la <strong data-start=\"549\" data-end=\"575\">r\u00e9novation \u00e9nerg\u00e9tique<\/strong>, destin\u00e9e aux particuliers et aux professionnels du b\u00e2timent.<\/p><h3 data-start=\"388\" data-end=\"410\"><span style=\"color: #78cc6d;\">Contexte &amp; enjeux<\/span><\/h3><p data-start=\"641\" data-end=\"974\">Le lancement de Voirin Services r\u00e9pondait \u00e0 un besoin croissant d\u2019accompagnement face \u00e0 des d\u00e9marches administratives et num\u00e9riques de plus en plus complexes. Les cibles de l\u2019entreprise, souvent peu \u00e0 l\u2019aise avec le digital, recherchent avant tout <strong data-start=\"913\" data-end=\"926\">confiance<\/strong>, <strong data-start=\"928\" data-end=\"942\">simplicit\u00e9<\/strong> et <strong data-start=\"946\" data-end=\"971\">accompagnement humain<\/strong>.<\/p><p data-start=\"976\" data-end=\"1192\">Au d\u00e9marrage, l\u2019entreprise ne disposait d\u2019aucune <strong data-start=\"1025\" data-end=\"1058\">identit\u00e9 de marque structur\u00e9e<\/strong> ni de <strong data-start=\"1065\" data-end=\"1089\">communication claire<\/strong>, ce qui rendait l\u2019offre difficile \u00e0 comprendre et \u00e0 diff\u00e9rencier dans un secteur tr\u00e8s concurrentiel.<\/p><p data-start=\"1194\" data-end=\"1239\">Les principaux d\u00e9fis du projet \u00e9taient de :<\/p><ul data-start=\"1240\" data-end=\"1604\"><li data-start=\"1240\" data-end=\"1316\"><p data-start=\"1242\" data-end=\"1316\">Cr\u00e9er une <strong data-start=\"1252\" data-end=\"1313\">identit\u00e9 de marque humaine, professionnelle et rassurante<\/strong>.<\/p><\/li><li data-start=\"1317\" data-end=\"1380\"><p data-start=\"1319\" data-end=\"1380\">Clarifier et structurer une <strong data-start=\"1347\" data-end=\"1377\">offre de services complexe<\/strong>.<\/p><\/li><li data-start=\"1435\" data-end=\"1512\"><p data-start=\"1437\" data-end=\"1512\">Mettre en avant l\u2019<strong data-start=\"1455\" data-end=\"1509\">expertise administrative, num\u00e9rique et \u00e9nerg\u00e9tique<\/strong>.<\/p><\/li><li data-start=\"1513\" data-end=\"1604\"><p data-start=\"1515\" data-end=\"1604\">Instaurer la <strong data-start=\"1528\" data-end=\"1564\">confiance d\u00e8s le premier contact<\/strong>, notamment sur les supports digitaux.<\/p><\/li><\/ul><p data-start=\"1606\" data-end=\"1788\">Ce projet \u00e9tait r\u00e9alis\u00e9 pour une microentreprise, ce qui m\u2019a plac\u00e9 comme <strong data-start=\"1683\" data-end=\"1709\">seul consultant expert<\/strong> sur la mission, responsable de l\u2019ensemble de la strat\u00e9gie et de la cr\u00e9ation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6a88a elementor-widget elementor-widget-text-editor\" data-id=\"7e6a88a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1364\" data-end=\"1388\"><span style=\"color: #78cc6d;\">Objectifs du projet<\/span><\/h3><ul><li data-start=\"1818\" data-end=\"1881\">Concevoir une <strong data-start=\"1832\" data-end=\"1878\">identit\u00e9 de marque coh\u00e9rente et rassurante<\/strong>.<\/li><li data-start=\"1884\" data-end=\"1947\">D\u00e9finir un <strong data-start=\"1895\" data-end=\"1944\">positionnement clair, humain et professionnel<\/strong>.<\/li><li data-start=\"1950\" data-end=\"2008\">Structurer l\u2019offre pour une <strong data-start=\"1978\" data-end=\"2005\">compr\u00e9hension imm\u00e9diate<\/strong>.<\/li><li data-start=\"2011\" data-end=\"2067\">Valoriser l\u2019<strong data-start=\"2023\" data-end=\"2064\">expertise administrative et num\u00e9rique<\/strong>.<\/li><li data-start=\"2070\" data-end=\"2141\">Poser les bases d\u2019une <strong data-start=\"2092\" data-end=\"2138\">communication claire, \u00e9volutive et durable<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e770 elementor-widget elementor-widget-text-editor\" data-id=\"503e770\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1746\" data-end=\"1766\"><span style=\"color: #78cc6d;\">R\u00f4le &amp; missions<\/span><\/h3>\n<h4 data-start=\"1768\" data-end=\"1803\">1 &#8211; Analyse &amp; cadrage strat\u00e9gique<\/h4>\n<p data-start=\"167\" data-end=\"337\">J\u2019ai commenc\u00e9 par une <strong data-start=\"189\" data-end=\"229\">analyse approfondie du besoin client<\/strong> afin de d\u00e9finir un <strong data-start=\"249\" data-end=\"283\">positionnement de marque clair<\/strong>, \u00e0 la fois <strong data-start=\"295\" data-end=\"334\">humain, professionnel et accessible<\/strong>.<\/p>\n<p data-start=\"339\" data-end=\"563\">Cette \u00e9tape a \u00e9galement permis d\u2019<strong data-start=\"372\" data-end=\"403\">identifier les valeurs cl\u00e9s<\/strong> \u00e0 mettre en avant : <strong data-start=\"424\" data-end=\"474\">empathie, fiabilit\u00e9, accessibilit\u00e9 et rapidit\u00e9<\/strong>, servant de fil conducteur pour toutes les actions marketing et communication \u00e0 venir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f276f elementor-widget elementor-widget-text-editor\" data-id=\"52f276f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"99\" data-end=\"134\">2- Analyse des cibles &amp; benchmark<\/h4>\n<p data-start=\"136\" data-end=\"300\">J\u2019ai d\u00e9fini les <strong data-start=\"152\" data-end=\"174\">cibles principales<\/strong> : les <strong data-start=\"181\" data-end=\"231\">personnes \u00e2g\u00e9es peu \u00e0 l\u2019aise avec le num\u00e9rique<\/strong>, les <strong data-start=\"237\" data-end=\"262\">particuliers d\u00e9bord\u00e9s<\/strong> et les <strong data-start=\"270\" data-end=\"297\">entreprises du b\u00e2timent<\/strong>.<\/p>\n<p data-start=\"302\" data-end=\"451\">Une \u00e9tude approfondie de leurs besoins a permis de mettre en \u00e9vidence les attentes cl\u00e9s : <strong data-start=\"392\" data-end=\"448\">confiance, simplicit\u00e9 et accompagnement personnalis\u00e9<\/strong>.<\/p>\n<p data-start=\"453\" data-end=\"720\">Parall\u00e8lement, un <strong data-start=\"471\" data-end=\"498\">benchmark concurrentiel<\/strong> a \u00e9t\u00e9 r\u00e9alis\u00e9 afin d\u2019identifier les opportunit\u00e9s de diff\u00e9renciation, en mettant en avant des \u00e9l\u00e9ments tels que <strong data-start=\"610\" data-end=\"661\">l\u2019expertise ANAH, la proximit\u00e9 et la r\u00e9activit\u00e9<\/strong>, pour positionner efficacement la marque sur son march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23015a elementor-widget elementor-widget-text-editor\" data-id=\"d23015a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"2470\" data-end=\"2509\">3 &#8211; Cr\u00e9ation de l\u2019identit\u00e9 visuelle<\/h4><p data-start=\"578\" data-end=\"1074\">Pour structurer cette identit\u00e9 visuelle, j\u2019ai commenc\u00e9 par r\u00e9aliser un <strong data-start=\"649\" data-end=\"662\">moodboard<\/strong>, regroupant des <strong data-start=\"679\" data-end=\"705\">inspirations visuelles <\/strong>(couleurs, typographies, images, logos) refl\u00e9tant l\u2019<strong data-start=\"758\" data-end=\"784\">\u00e9motion et les valeurs<\/strong> que la marque souhaitait transmettre. Apr\u00e8s validation des attentes du client, j\u2019ai \u00e9labor\u00e9 plusieurs versions de la <strong data-start=\"902\" data-end=\"922\">charte graphique<\/strong>, avec diff\u00e9rentes combinaisons de logo, couleurs et polices, afin de s\u00e9lectionner celle qui correspondait <strong data-start=\"1029\" data-end=\"1071\">parfaitement \u00e0 l\u2019identit\u00e9 de la marque<\/strong>.<\/p><p data-start=\"186\" data-end=\"337\">J\u2019ai ensuite <strong data-start=\"692\" data-end=\"743\">con\u00e7u enti\u00e8rement le logo sur Adobe Illustrator<\/strong>, cr\u00e9ant un symbole incarnant l\u2019<strong data-start=\"775\" data-end=\"822\">aide, l\u2019accompagnement et le service humain<\/strong>, pour refl\u00e9ter imm\u00e9diatement les valeurs de la marque.<\/p><p data-start=\"339\" data-end=\"408\">J\u2019ai par la suite finalis\u00e9 <strong data-start=\"357\" data-end=\"394\">l\u2019ensemble de la charte graphique<\/strong>, incluant les couleurs et les polices d&#8217;\u00e9criture.\u00a0<\/p><p data-start=\"1076\" data-end=\"1255\">Enfin, des <strong data-start=\"1087\" data-end=\"1120\">r\u00e8gles d\u2019utilisation pr\u00e9cises<\/strong> ont \u00e9t\u00e9 d\u00e9finies pour garantir la <strong data-start=\"1155\" data-end=\"1199\">coh\u00e9rence sur tous les supports digitaux<\/strong>, incluant variantes du logo, placement et lisibilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8491533 elementor-widget elementor-widget-text-editor\" data-id=\"8491533\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"3685\" data-end=\"3721\"><span style=\"color: #78cc6d;\">Outils &amp; comp\u00e9tences mobilis\u00e9es<\/span><\/h3><ul data-start=\"3745\" data-end=\"3960\"><li data-start=\"3745\" data-end=\"3784\"><p data-start=\"3747\" data-end=\"3784\">Branding &amp; positionnement de marque.<\/p><\/li><li data-start=\"3785\" data-end=\"3817\"><p data-start=\"3787\" data-end=\"3817\">Cr\u00e9ation d\u2019identit\u00e9 visuelle et graphique.<\/p><\/li><li data-start=\"3818\" data-end=\"3851\"><p data-start=\"3820\" data-end=\"3851\">Analyse de cibles &amp; benchmark.<\/p><\/li><li data-start=\"3852\" data-end=\"3880\"><p data-start=\"3854\" data-end=\"3880\">Structuration de l\u2019offre.<\/p><\/li><li data-start=\"3881\" data-end=\"3922\"><p data-start=\"3883\" data-end=\"3922\">UX thinking orient\u00e9 accessibilit\u00e9<strong data-start=\"3903\" data-end=\"3920\">.<\/strong><\/p><\/li><li data-start=\"3923\" data-end=\"3960\"><p data-start=\"3925\" data-end=\"3960\">Conception \u00e9ditoriale &amp; messaging.<\/p><\/li><\/ul><h3 data-start=\"3956\" data-end=\"3969\"><span style=\"color: #78cc6d;\">R\u00e9sultat<\/span><\/h3><p data-start=\"3971\" data-end=\"4264\">Le projet a permis de cr\u00e9er une <strong data-start=\"163\" data-end=\"215\">identit\u00e9 de marque claire, humaine et rassurante<\/strong>, qui <strong data-start=\"221\" data-end=\"253\">se diff\u00e9rencie sur le march\u00e9<\/strong>, <strong data-start=\"255\" data-end=\"287\">clarifie l\u2019offre de services<\/strong> et <strong data-start=\"291\" data-end=\"339\">instaure la confiance d\u00e8s le premier contact<\/strong>. En parall\u00e8le, cette exp\u00e9rience m\u2019a permis de <strong data-start=\"386\" data-end=\"452\">ma\u00eetriser le processus complet de cr\u00e9ation d\u2019identit\u00e9 visuelle<\/strong>, de transformer les valeurs de la marque en \u00e9l\u00e9ments concrets et de renforcer mes comp\u00e9tences en cr\u00e9ation de <strong data-start=\"550\" data-end=\"609\">moodboard, <\/strong>et d&#8217;<strong data-start=\"550\" data-end=\"609\">utilisation de logiciels graphiques.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9dc27 elementor-widget elementor-widget-image-gallery\" data-id=\"7c9dc27\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2766 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c9dc27\" data-elementor-lightbox-title=\"Voirin Services-6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgzNSwidXJsIjoiaHR0cHM6XC9cL2FsbGFuZGVyb3UuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9Wb2lyaW4tU2VydmljZXMtNi5wbmciLCJzbGlkZXNob3ciOiI3YzlkYzI3In0%3D\" href='https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6.png'><img decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6-768x509.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6-768x509.png 768w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6-300x199.png 300w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6-1024x678.png 1024w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6-1536x1018.png 1536w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6-184x122.png 184w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6-1200x795.png 1200w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6-1440x956.png 1440w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-6.png 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c9dc27\" data-elementor-lightbox-title=\"52\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgzMCwidXJsIjoiaHR0cHM6XC9cL2FsbGFuZGVyb3UuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC81Mi5wbmciLCJzbGlkZXNob3ciOiI3YzlkYzI3In0%3D\" href='https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52.png'><img decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52-768x509.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52-768x509.png 768w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52-300x199.png 300w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52-1024x678.png 1024w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52-1536x1018.png 1536w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52-184x122.png 184w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52-1200x795.png 1200w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52-1440x956.png 1440w, https:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/52.png 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6138650 elementor-widget elementor-widget-video\" data-id=\"6138650\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/allanderou.fr\/wp-content\/uploads\/2026\/01\/Voirin-Services-2.mp4\" autoplay=\"\" 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